Your campaign’s success is as important to us as it is to you. Please follow these best practices to maximize your reach and ROI:
Subject line:
Limit to 9 words or less
Be descriptive: who, what, where, when
Use special offers and stress urgency
Copy:
Aim to inspire and explain why fans should care
Use a friendly, conversational tone
Limit body copy to 2 paragraphs max
Include a special offer (like a promo or discount code) if possible
Stick to third person copy since the campaign is coming from Bandsintown and not directly from the artist, venue or promoter (no “we”, “our”, “us” or “I”)
Personal quotes are welcome
Keep it short, sweet, and to the point
Targeting:
Radius: Stick to below 60 miles from the venue (engagement drops significantly when radius is above 60 miles)
Artists: Core fans (performing artist followers) are most likely to engage and should always be included. Affinity fans (fans of similar artists) should then be expanded to add reach. As a rule of thumb, core fans should represent at least 20% of the total recipients of an email. Affinity fans should represent upwards of 80% of the total recipients.
Tours: Target each city individually rather than the state or country as a whole
Timing
Open rates tend to be lower on Sundays
Open rates tend to be lower at 8am and after 7pm