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Campaign best practices

Learn how to maximize the reach and ROI of your Promoted Email campaigns on Bandsintown Pro for Promoters.

Updated over 10 months ago

Your campaign’s success is as important to us as it is to you. Please follow these best practices to maximize your reach and ROI:

Subject line:

  • Limit to 9 words or less

  • Be descriptive: who, what, where, when

  • Use special offers and stress urgency

Copy:

  • Aim to inspire and explain why fans should care

  • Use a friendly, conversational tone

  • Limit body copy to 2 paragraphs max

  • Include a special offer (like a promo or discount code) if possible

  • Stick to third person copy since the campaign is coming from Bandsintown and not directly from the artist, venue or promoter (no “we”, “our”, “us” or “I”)

  • Personal quotes are welcome

  • Keep it short, sweet, and to the point

Targeting:

  • Radius: Stick to below 60 miles from the venue (engagement drops significantly when radius is above 60 miles)

  • Artists: Core fans (performing artist followers) are most likely to engage and should always be included. Affinity fans (fans of similar artists) should then be expanded to add reach. As a rule of thumb, core fans should represent at least 20% of the total recipients of an email. Affinity fans should represent upwards of 80% of the total recipients.

  • Tours: Target each city individually rather than the state or country as a whole

Timing

  • Open rates tend to be lower on Sundays

  • Open rates tend to be lower at 8am and after 7pm

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