PLEASE NOTE: This article pertains creating a campaign to promote a tour, multiple events, and more. To learn how to promote a single event, read Creating your first Promoted Email campaign for a single event.

Set up, launch, and optimize your first Promoted Email campaign for a tour, multiple events, and more in just a few quick and easy steps.

From the Campaigns tab click Create Campaign in the top right corner and choose a template.

Name your campaign, set the date and time that you'd like your campaign to be sent, and then fill out the remaining fields. The fields will vary depending on the template you selected.

Set your budget, add a target location and radius, and then select artists whose fans you'd like to target.

Emails to Send shows how many emails can be sent based on your targeting criteria and budget, while the max number shows how many emails could potentially be sent with an unlimited budget.

Add more locations with the + button next to Add Audience.

Add your custom subject line and preheader text and then use the left-hand navigation panel to customize every aspect of the appearance and content of your email.

Appearance tab: Customize the background color or image of your email as well as the font, text size, alignment and color, line spacing, link color, and button design for each section. Adjust how your email displays on mobile devices in the Mobile Formatting section.

Content tab: Customize the layout of your email with preset structures which can be populated by dragging and dropping blocks for images or videos, text, buttons, ticket links, social links, spacers, HTML code and more. Smart blocks auto-populate your content like event listings as well as merch, music, and more.

Undo or redo actions using the arrows in the upper-right hand corner.

Review your campaign details including budget, targeting, and scheduled send time, add a promo code if you have one, and click Submit Order.

Once your order is submitted, you'll receive a proof via email you need to approve before the campaign is sent out.

If you aren't ready to submit yet, click Save to save the campaign as a draft.

Easily view all of your drafted, scheduled, and sent email campaigns from the Campaigns tab. View, edit, duplicate, delete, and/or view insights for each campaign.

Click the three dots next to any campaign and choose Insights to view insights and analytics for it. Insights can help you better understand what resonates with your audience to help you optimize future campaigns.

Ready to get started?

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