Marketing pixels in Bandsintown Pro help you stay connected with fans after they leave your festival page. Once added, your pixels are automatically placed across all relevant pages, so you only need to set them up once. This enables you to run retargeting campaigns on platforms like Meta or Google Ads, helping you stay connected with potential attendees and improve your marketing efficiency.
Add Your Marketing Pixels in Bandsintown Pro
Click Settings in the sidebar
Select the Pixels tab
Paste your pixel IDs in the appropriate fields
Click Save
Accepted Pixel Formats
To ensure your tracking is set up correctly, enter your pixel IDs and tokens in the exact format required by each platform. Below are the accepted formats for each supported integration:
Meta Pixel ID: 123456789012345
Meta Conversions API Token: EAAG…
Google Analytics 4 Measurement ID: G-XXXXXXX
Google Ads Tag ID: 12345678912
TikTok Pixel ID: ABC123XYZ456DEF789
X (Twitter) Ads Pixel ID: a1b2c
Note: It may take up to 24 hours for your changes to reflect.
Find Your Pixel IDs
Meta (Facebook/Instagram)
Go to Meta Events Manager
Select your Pixel under Data Sources
Copy the Pixel ID
To use Conversions API:
Click the Settings tab
Scroll to Conversions API
Click Generate Access Token
Copy the token immediately (It won’t be shown again)
For more information, visit Meta’s Help Center
Google Analytics 4
Open Google Analytics
Go to Admin > Data Streams
Select your web stream
Copy the Measurement ID (e.g., G-XXXXXXXX)
For more information, visit Meta’s Help Center
Google Ads
Log in to Google Ads
Click the Tools & Settings icon
Under Setup, select Google Tag
Copy the Tag ID (use only the numeric portion)
For more information, visit Meta’s Help Center
TikTok
Open TikTok Ads Manager
Go to Tools > Events
Select your Pixel
Copy the Pixel ID under the Pixel name
For more information, visit Meta’s Help Center
X (Twitter)
Log in to X Ads Manager
Go to Tools > Events Manager
Select your Pixel and copy the Pixel ID
For more information, visit Meta’s Help Center
Create Retargeting Audiences
After adding your pixels to Bandsintown Pro, you can build retargeting audiences in your ad platforms
Meta (Facebook/Instagram)
Go to Meta Business Manager
Click the menu icon > Audiences
Click Create Audience > Custom Audience
Choose Website or Offline Activity as the source
Define your rules and name the audience
Click Create Audience
Suggested filters:
URL contains /event/
Parameter includes event_id or email_event
Note: Bandsintown sends Pixel events for both site visits and email clicks.
Google Ads
Open Google Ads
Go to Tools & Settings > Audience Manager
Click + > Website Visitors
Set your audience rules and name the audience
Click Create Audience
TikTok
Open TikTok Ads Manager
Go to Tools > Audience Manager
Click Create Audience > Website Traffic
Set your audience parameters and name it
Click Confirm
X (Twitter)
Open X Ads Manager
Go to Tools > Audiences
Click Create Audience > Website Activity
Define your criteria and name the audience
Click Create Audience